6533b83afe1ef96bd12a75b6
RESEARCH PRODUCT
CONSUMER BEHAVIOR IN TOURISM AND THE INFLUENCING FACTORS OF THE DECISION MAKING PROCESS
Vinerean Alexandrasubject
jel:M31consumer behavior motivators market segmentation determinants tourists types of tourism purchasedescription
Being part of the tourism industries requires substantial knowledge. Therefore, it is important to be aware of all the factors that influence a tourist to purchase a particular tourism product. These complex factors are vital into the final purchase decision of an offer with emotional value for customers. This paper presents the typologies of tourists and tourism, and in relation to these aspects, the different types of segmentation, as well as several motivators and determinants that tourism companies and tourists should acknowledge in order to provide the premises for a win-win situation.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 | Revista Economica |