6533b83afe1ef96bd12a765d

RESEARCH PRODUCT

E-advertising Formats and Intrusion Perceived

Laure Perraud

subject

[SHS.STAT]Humanities and Social Sciences/Methods and statisticsintrusive advertisingformat de publicité[SHS.PSY]Humanities and Social Sciences/Psychologyintrusion publicitaire[SHS.PSY] Humanities and Social Sciences/Psychology[ SHS.PSY ] Humanities and Social Sciences/Psychology[SHS.STAT] Humanities and Social Sciences/Methods and statistics[SHS.GESTION]Humanities and Social Sciences/Business administrationinternetadvertising formats[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration[ SHS.STAT ] Humanities and Social Sciences/Methods and statistics

description

E-advertising Formats and Intrusion Perceived Abstract : The aim of this paper is firstly to define intrusive advertising based on marketing and in psychology literature. We identify the elements favoring the intrusion perceived as well as the intrusive attributes of the formats of advertising. We also envisage the consequences of the intrusion perceived for the main actors of the publicity.

yearjournalcountryeditionlanguage
2013-01-01
https://hal.archives-ouvertes.fr/hal-01468965/document