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RESEARCH PRODUCT
Knowledge management in franchising : a research agenda
Ilan AlonJudith Jacob Iddysubject
Value (ethics)Isi web of scienceStructure (mathematical logic)Knowledge managementbusiness.industryStrategy and ManagementCorporate governance05 social sciencesAbsorptive capacityCitation analysisManagement of Technology and Innovation0502 economics and business050211 marketingFranchisebusinessKnowledge transfer050203 business & managementdescription
PurposeThis paper aims to offer a comprehensive systematic review of knowledge management (KM) in franchising literature over the past 29 years.Design/methodology/approachBy means of bibliometric citation analysis, ISI Web of Science (WoS) database is used to analyze articles from 1990-2018. A total of 169 articles by 369 authors across 40 countries published in 113 journals from 200 institutions were clustered and examined through HistCites and VOSviewer.FindingsThe exploration of KM in franchising is associated with 3 factors: governance structure; performance outcome; and franchise network growth. The findings also reveal that KM in franchising is still an emerging discipline encompassing conflicting results which offer potential for future research.Research limitations/implicationsIdentified research gaps and contradicting views in the literature offer opportunities for researchers to contribute to this research domain by empirically testing the role of absorptive capacity, replication vs adaptation strategies and new franchising formats, such as micro/social franchising.Originality/valueThis study is unique in its examination of KM in franchising. It also highlights the value of knowledge in franchise chain performance.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2019-05-13 |