6533b850fe1ef96bd12a813e
RESEARCH PRODUCT
Cultural Contagion from Micro to Macro: A Semiopragmatics Approach
Alexander Framesubject
viralitycontagion[SHS.INFO]Humanities and Social Sciences/Library and information sciencesCulture[SHS.INFO] Humanities and Social Sciences/Library and information sciencesdescription
International audience; Although cultures are a group-based process, cultural change occurs on the level of the individual, through micro-level interactions which give rise to new representations. Based on the semiopragmatics approach to communications, this contribution will theorize this process of cultural evolution, linked to the phenomenon of contagion, notably assisted by media and internet-based communication, based on examples of recent emerging cultural trends.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-06-26 |