6533b851fe1ef96bd12a96bf
RESEARCH PRODUCT
Too much information!? Examining the impact of different levels of transparency on consumers’ evaluations of targeted advertising
Leyla Dogruelsubject
business.industryCommunication05 social sciences050801 communication & media studies050109 social psychologyAdvertisingTransparency (behavior)0508 media and communicationsOnline behavioral advertisingTargeted advertisingBehavioral targeting0501 psychology and cognitive sciencesThe InternetbusinessPsychologyComputingMilieux_MISCELLANEOUSdescription
Online behavioral advertising is widely employed across the Internet. To mitigate the lack of transparency in tailored advertising and increase the acceptance of behavioral advertising, numerous pl...
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2019-10-20 | Communication Research Reports |