6533b851fe1ef96bd12a9d93

RESEARCH PRODUCT

Into the development of relational tourism: opportunity and threats

Marcantonio Ruisi

subject

Settore SECS-P/07 - Economia Aziendalerelational tourism firms

description

The article starting from the concept of "relational tourism" (Ruisi, 2004) suggests the use of two matrices ("complementarity" and "compatibility") for a better selection of the partners of a network of tourist firms (i.e. hotel companies). Moreover, the article presents an example of best practice in relational tourism: the cous cous fest in San Vito Lo Capo (Sicily)

http://hdl.handle.net/10447/59470