6533b852fe1ef96bd12aa71a

RESEARCH PRODUCT

Patērētāju lojalitāte pret Eiropā ražotu pārtikas un dzērienu zīmolu produktiem Kazahstānā un tās ietekme uz patērētāju uzvedību.

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It is well known that the European produced products are valued around all over the world. Since the tendency of European products procurement are growing rapidly, this research study concentrates on the fact that people from developing countries are differently perceive the purchasing of good produced in Europe. In this reaserch it is more sensible to use the qualitative methods in order to receive comparatively accurate reaction on consumer’s purchasing behavior. In this method of data collecting were participated 90 Kazakstani people, where were in Kazakhstan and Latvia. The number of participants in 90 out of planned 130 has agreed to be more deeply involved in this research work. The number of participants was divided by age, gender and status gaps. The age of participant is from 18 to 53. They have been asked to answer the questions which have been created on basis on two main research questions: brand awareness and loyalty and the theory of reasoned action. As the results of this research is identified that consumers of food and drinks in Kazakhstan are loyally attitude towards the European products. However, brands loyalty to European vs local products showed no significant alterations and this is predicated on consumer’s behavior.