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RESEARCH PRODUCT

Paysage et médiatisation dans les Alpes françaises - Approche géographique de la diffusion des cartes postales paysagères

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description

The usual little holiday ritual, landscape postcards have for first purpose to maintain the social link between people going on holiday and people staying at home. But, by giving a view of a certain area from a different place, those postcards represent an original manner to apprehend touristic places and to answer a seemingly simple question: Why this landscape would be sold on that particular spot ? This theoretical question leads to other questions: Is there a hierarchy among those touristic sites? Would the lack of attractivity of several territories cause their eviction? Would the media coverage of sites have effects upon the destruction of territories ? To answer all those questions, we conducted a survey in two departments of the French Alps: Savoie and Haute-Savoie. Eight thousand postcards have yet been listed, described, analyzed then georeferenced, giving us an exceptional landscape corpus. Methods of spatial and statistical analysis allowed us to focus on a sequence of factors involved in the media coverage of landscapes and to bring a particular look on the ways territories are visualized.