6533b853fe1ef96bd12ac7cc

RESEARCH PRODUCT

Internet of things: an exploratory study of the co-creation of value

Leila El KamelSabrina Hombourger-barès

subject

Internet of thingsNethnographieBénéfices et sacrificesValue co-creation[SHS.GESTION]Humanities and Social Sciences/Business administrationObjets connectésGain creators and pain relieversCo-création de valeur[SHS.GESTION] Humanities and Social Sciences/Business administrationNetnographyGains and painsCréateurs de bénéfices et sédatifs

description

Internet Of Things (IoT) provides consumers a continuous access to real-time notifications and data. Using the « Service-Dominant Logic Theory » framework (Vargo and Lusch, 2004), this paper aims to compare brands value propositions and consumer perceptions regarding bracelets and smart watches. Data analysis is based on two sets of data collections: the first concerns the content of eight manufacturers websites; the second comes from a non-participant observation of consumer opinions about connected devices (netnography). Results show a typology of gains and pains, significant interactions between the different value components and consumers’ compensation phenomena. Furthermore, discrepancies between brands speeches and users perceptions suggest some interesting guidelines to manufacturers and retailers as well, in order to improve their value proposition design.

yearjournalcountryeditionlanguage
2016-01-21
https://u-bourgogne.hal.science/hal-01920434