6533b853fe1ef96bd12aca29

RESEARCH PRODUCT

Attitude strength moderates adverse effects to questionnaire design

Kathrin BognerKlaus PforrNatalja Menold

subject

Communication designGeneral Mathematicsmedia_common.quotation_subject05 social sciencesGeography Planning and Development050401 social sciences methodsAmbivalence0506 political sciencePresentationAttitude strength0504 sociologyRating scale050602 political science & public administrationGeneral Agricultural and Biological SciencesAdverse effectPsychologyDemographymedia_commonClinical psychology

description

The presentation and visual design of the “don’t know” category in rating scales on respondents’ behavior may have ambivalent effects. The hypothesis is that attitude strength toward the topic infl...

https://doi.org/10.1080/08898480.2018.1439244