6533b853fe1ef96bd12ace5a
RESEARCH PRODUCT
La lexicalisation des noms de marque en tchèque et en français : étude contrastive
subject
Brand namecommon nounproduct nameproper nountermlexicalizationdescription
Brand names and product names represent an important category of the lexicon of any language and can be studied from different points of view. In our text, we will focus on the problems of the lexicalization of certain brand and product names. The aim of our article is to show the degree of lexicalization of the foreign brand and product names in comparison with the brand and product names of national origin. At the same time we also want to analyze their motivation and their registration in Czech dictionaries.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2019-01-01 |