Latvijas jaunatklāšanas raidījuma “Te!” tematiskā satura izmaiņas kā jaunas auditorijas piesaistes instruments

6533b853fe1ef96bd12ad9ff

RESEARCH PRODUCT

Latvijas jaunatklāšanas raidījuma “Te!” tematiskā satura izmaiņas kā jaunas auditorijas piesaistes instruments

Santa Grīnberga

subject

raidījums Te!auditorija tematiskais saturs Komunikācijas zinātne žanri

description

Bakalaura darba „Latvijas jaunatklāšanas raidījuma Te! tematiskā satura izmaiņas kā jaunas auditorijas piesaistes instruments” mērķis ir precizēt raidījuma attīstības virzienus un izstrādāt komunikācijas platformu, paplašinot satura pieejamību, ar ieceri palielināt Te! auditoriju. Darbā analizēta raidījuma tematiskā satura spēja piesaistīt jaunu auditoriju, ko skatīju kā pētījuma problēmu. Teorētiskajā daļā aplūkoti raidījumu žanri, auditorijas veidi un tās piesaistīšanas paņēmieni. Pētījuma veikšanai izmantota kvantitatīvā kontentanalīze, daļēji strukturētā intervija un fokusgrupas intervija. Rezultāti norāda, ka tematiskais saturs nav būtiski mainījies, tāpēc Te! nepieciešamas pārmaiņas. Izstrādātā komunikācijas platforma spētu piesaistīt jaunu auditoriju.

year	journal	country	edition	language
2016-01-01

https://dspace.lu.lv/dspace/handle/7/33983

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