6533b854fe1ef96bd12af0c3

RESEARCH PRODUCT

Semantic User Profiling for Digital Advertising

Anett HoppeAna RoxinChristophe Nicolle

subject

[INFO.INFO-AI] Computer Science [cs]/Artificial Intelligence [cs.AI]Data AnalysisBig DataACM: H.: Information Systems/H.3: INFORMATION STORAGE AND RETRIEVAL/H.3.5: Online Information Services[ INFO ] Computer Science [cs]OntologyACM : H.: Information Systems/H.3: INFORMATION STORAGE AND RETRIEVAL/H.3.1: Content Analysis and IndexingACM : H.: Information SystemsUser ProfilingACM: H.: Information Systems/H.4: INFORMATION SYSTEMS APPLICATIONSReasoningACM : H.: Information Systems/H.4: INFORMATION SYSTEMS APPLICATIONS[INFO] Computer Science [cs][INFO.INFO-AI]Computer Science [cs]/Artificial Intelligence [cs.AI]ACM : H.: Information Systems/H.3: INFORMATION STORAGE AND RETRIEVAL/H.3.4: Systems and Software/H.3.4.5: User profiles and alert servicesACM: H.: Information SystemsInferenceACM : H.: Information Systems/H.3: INFORMATION STORAGE AND RETRIEVAL/H.3.5: Online Information Services[INFO]Computer Science [cs]Logical Rules[ INFO.INFO-AI ] Computer Science [cs]/Artificial Intelligence [cs.AI]ACM: H.: Information Systems/H.3: INFORMATION STORAGE AND RETRIEVAL/H.3.1: Content Analysis and IndexingSWRLACM: H.: Information Systems/H.3: INFORMATION STORAGE AND RETRIEVAL/H.3.4: Systems and Software/H.3.4.5: User profiles and alert servicesSemantic Web

description

International audience; With the emergence of real-time distribution of online advertising space (“real-time bidding”), user profiling from web navigation traces becomes crucial. Indeed, it allows online advertisers to target customers without interfering with their activities. Current techniques apply traditional methods as statistics and machine learning, but suffer from their limitations. As an answer, the proposed approach aims to develop and evaluate a semantic-based user profiling system for digital advertising.

yearjournalcountryeditionlanguage
2015-09-01
https://hal.archives-ouvertes.fr/hal-01202762