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RESEARCH PRODUCT

Effect of composition information on the perception of innovative beverages mixing animal and plant ingredients by consumers

subject

description

We studied the reaction of consumers and non-consumers of plant-based alternatives towards beverages mixing cow milk with soy juice or oat juice. We focused on the liking of these products and on the perceived nutritional and environmental quality. We compared the results obtained by presenting the products with or without composition information, with two types of composition information (plant-based or mixed) and between consumers and non-consumers of plant-based alternatives. We found that the plant-based composition information increased the appreciation of products containing oat. Both composition information had a similar impact on the perceived nutritional quality. The mixed composition information decreased the environmental scores of products containing soy, the plant-based composition information increased the environmental scores of products containing oat. Consumers of plant-based alternatives had a higher appreciation of the products, gave higher nutritional scores (especially with the plant-based composition information) and environmental scores than non-consumers.