6533b856fe1ef96bd12b1eea
RESEARCH PRODUCT
The Use of Geomarketing to Promote Personal Branding
Gersón Beltránsubject
business.industryPolitical science0502 economics and business05 social sciences050211 marketingThe InternetPersonal brandingAdvertisingPublic relationsbusinessGeomarketing050212 sport leisure & tourismdescription
This document aims to show how teachers can make their mark in the territory through the appropriate use of their personal brand and geomarketing techniques, with the example of the author, and how this methodology can be transferred to students in their connection with the professional world. It is a process of structuring and decentralization of personal branding in the territory, linking physical space with online space and where geography acquires a new integral dimension through SoLoMo methodology (Social, Local, and Mobile).
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-01-01 |