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RESEARCH PRODUCT
Facial Expressions to Evaluate Advertising: A Laboratory versus Living Room Study
Mariano AlcañizEnrique BignéJaime GuixeresJose Manuel Ausinsubject
Facial expressionRecall0206 medical engineering05 social sciences0501 psychology and cognitive sciencesAdvertising050102 behavioral science & comparative psychology02 engineering and technologyExplicit methodLiving roomPsychology020601 biomedical engineeringdescription
In recent years researchers have shown growing interest in the impact of emotions in television commercials and in advertising in general (Park and Thorson, 1990). Emotions also influence the attitude towards the brand and to the ad (Batney and Ray, 1986; Edell and Burke, 1987; Derbaix, 1995), increase the attention of the advertisement (Olney, Hobrook and Bartra, 1991), and brand recall (Stayman and Batra, 1991).
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-01-01 |