6533b858fe1ef96bd12b5a00

RESEARCH PRODUCT

Opportunity Discovery and Creation in Cloud Computing

Arto OjalaV. Puhakka

subject

ta520pilvipalvelutCloud computing securityKnowledge managementUtility computingbusiness.industrycloud computingCloud computingCompetitor analysisbusinessCompetitive advantageOpportunity discovery

description

Cloud computing provides opportunities for firms selling or using cloud services. However, little is known about how entrepreneurs discover or create these opportunities for cloud computing. In this study, we found that the opportunities discovered in cloud computing were related to the development of software for a particular need. By contrast, created opportunities were developed under conditions of technological uncertainty, at a time when the market did not yet exist. It appears that created opportunities, if successful, bring long-term competitive advantages, whereas discovered opportunities are more easily copied and exploited by competitors. peerReviewed

yearjournalcountryeditionlanguage
2013-01-01
10.1109/hicss.2013.431https://doi.org/10.1109/HICSS.2013.431