6533b85afe1ef96bd12b9532
RESEARCH PRODUCT
sj-pdf-1-jig-10.1177_1069031X221129554 - Supplemental material for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
Risqo WahidHeikki KarjaluotoKimmo TaiminenDiah Isnaini Asiatisubject
FOS: Economics and business150402 Hospitality Managementdescription
Supplemental material, sj-pdf-1-jig-10.1177_1069031X221129554 for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market by Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen and Diah Isnaini Asiati in Journal of International Marketing
year | journal | country | edition | language |
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2022-01-01 |