6533b85afe1ef96bd12b9532

RESEARCH PRODUCT

sj-pdf-1-jig-10.1177_1069031X221129554 - Supplemental material for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Risqo WahidHeikki KarjaluotoKimmo TaiminenDiah Isnaini Asiati

subject

FOS: Economics and business150402 Hospitality Management

description

Supplemental material, sj-pdf-1-jig-10.1177_1069031X221129554 for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market by Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen and Diah Isnaini Asiati in Journal of International Marketing

https://dx.doi.org/10.25384/sage.21506258.v1