6533b85afe1ef96bd12b9f5f

RESEARCH PRODUCT

Quantitative Evaluation of INTACMATO

Jella Pfeiffer

subject

Matrix (mathematics)Empirical researchbusiness.industryComputer scienceGroup (mathematics)StatisticsUsabilitybusinessAttribute level

description

The main purpose of the empirical study which we present in this chapter is to evaluate the IIMT-prototype (INTACMATO). INTACMATO is evaluated across the criteria: perceived ease of use (effort), perceived usefulness, shopping enjoyment, confidence, and satisfaction. The results show that – compared to a control group of more than 30 students who just saw a product-comparison matrix without any IIMTs – the web store with INTACMATO was evaluated more positively across all five evaluation criteria.

yearjournalcountryeditionlanguage
2011-10-15
https://doi.org/10.1007/978-3-7908-2769-9_8