6533b85bfe1ef96bd12ba90d

RESEARCH PRODUCT

Perceived Product Risk while Shopping Online: Does Virtual Reality vs. 2D Reduce Uncertainty?

Stephanie HuberFrank HuberKatharina SchürmannMara F. HohlbaumMadeleine HaasTanja C. Baumann

subject

Product riskEmpirical researchVirtual machineComputer scienceHuman–computer interactionEvocationSense of presenceVirtual realitycomputer.software_genrecomputer

description

This research explores if a virtual reality (VR) vs. a 2D display of an online shop reduces the perceived product risk. Thereby the role of the sense of presence (SoP) will be analyzed and whether the evocation of the SoP can be predicted by the possibility to interact with the virtual environment as well as by the social connectivity with a friend while shopping online. The results of three empirical studies affirm the importance of a VR display to reduce uncertainties regarding the products in online shops and outline techniques how to trigger the SoP.

yearjournalcountryeditionlanguage
2019-01-01
https://doi.org/10.1007/978-3-658-24651-8_6.1