6533b85bfe1ef96bd12bab19

RESEARCH PRODUCT

Four News Media Roles Shaping Agenda-building Processes

Mark Badham

subject

media rolesbusiness.industrymediaPublic relationsjoukkoviestimetagenda-buildingpolitical actortoimintaan liittyvä rooliyleisöPoliticsAgenda buildingFacilitatorPolitical sciencevaikuttaminenconduitfacilitatorAffect (linguistics)poliittinen toimintabusinessmediatorNews media

description

This chapter identifies, defines and explores four news media roles of conduit, facilitator, mediator and political actor through which the media participate with corporate, social and political actors in agenda-building processes. The framework of the media’s four agenda-building roles sheds light on how the news media perform their various roles as well as how other actors, such as organizations and media audiences, are able to mobilize the media performing these roles. This framework helps explain how and why media roles affect the way actors are able to influence the media agenda with the intention of shaping the public agenda. peerReviewed

http://urn.fi/URN:NBN:fi:jyu-202103232055