Reģionālā laikraksta “Auseklis” dienaskārtības un auditorijas dienaskārtības un vajadzību salīdzinājums

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RESEARCH PRODUCT

Reģionālā laikraksta “Auseklis” dienaskārtības un auditorijas dienaskārtības un vajadzību salīdzinājums

subject

lokālais medijs auditorijas vajadzības auditorija dienaskārtība Komunikācijas zinātne

description

Bakalaura darba “Reģionālā laikraksta “Auseklis” dienaskārtības un auditorijas dienaskārtības un vajadzību salīdzinājums”. Mērķis ir noskaidrot, vai reģionālās preses auditorija ir apmierināta ar iegūto informāciju un vai medija dienaskārtība ir atbilstoša lasītāju dienaskārtībai un vajadzībām, kā arī uzzināt ieteikumus no auditorijas pārstāvjiem, kādu informāciju viņi galvenokārt vēlētos saņemt. Darba teorētiskā daļa balstīta uz dienaskārtības, lietojuma un apmierinājuma teorijām, kā arī ieļauta literatūra par vajadzības jēdzienu, lokālo mediju un tā auditorijas skaidrojumu. Pētījumā izmantotas tādas pētnieciskās metodes, kā kvalitatīvā kontentanalīze, aptauja un salīdzinošā analīze. Empīriskajā daļā ar kontentanalīzes palīdzību noteikta laikraksta dienaskārtība, noskaidrojot, kurus no tematiem medijs piedāvā lasītājiem kā nozīmīgākos. Izklāstīti arī aptaujas rezultāti un konstatēta auditorijas dienaskārtība un vajadzības. Iegūtie kontentanalīzes un aptaujas dati salīdzināti, lai noteiktu līdzības vai atšķirības. Noskaidrots, ka laikraksta dienaskārtība un auditorijas dienaskārtība un vajadzības ir atšķirīgas, taču novērojamas arī nelielas līdzības. Laikrakstā visbiežāk apskatītās tēmas ir kultūra, sports un izglītība, taču auditorijai visvairāk interesē kultūra, izklaide un sociālā joma.

year	journal	country	edition	language
2018-01-01

https://dspace.lu.lv/dspace/handle/7/40393

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