Aviokompānijas Airbaltic uzmanības piesaistīšanas elementi: reklāmas sērija „Cherry adventures”

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RESEARCH PRODUCT

Aviokompānijas Airbaltic uzmanības piesaistīšanas elementi: reklāmas sērija „Cherry adventures”

subject

Uzmanības piesaistīšana Komunikācijas zinātne Video reklāma AirBaltic Cherry adventures Ķirši

description

Bakalaura darba nosaukums ir „Aviokompānijas Airbaltic uzmanības piesaistīšanas elementi: reklāmas sērija „Cherry Adventures”. Bakalaura darbs izstrādāts ar mērķi noteikt efektīvas video reklāmas elementus un tās veidošanās principus, izpētīt “Cherry Adventures” reklāmas sēriju uzbūves saturu un auditorijas attieksmi pret to. Darbā tiek izmantotas trīs pētniecības metodes - anketēšana kā kvantitatīvā pētniecības metode, satura analīze kā kvalitatīvā pētniecības metode, daļēji strukturēta intervija kā interviju metode. Darba teorētiskajā daļā tiek apskatītas video reklāmas, digitālo video reklāmu efektivitāte, uzmanības piesaistīšanas elementi reklāmā. Darba pētnieciskajā daļā tiek pielietotas anketēšanas, satura analīzes un daļēji strukturētas intervijas metode. Darba noslēgumā tiek secināts, ka reklāmu sērijas „Cherry adventures”, personāži (varoņi, lomas), vizuālie aspekti (krāsas, efekti), māksliskā dekora un vides situācija (darbības vietā, rekvizīti), piesaista visvairāk cilvēku uzmanības, un tos izmanto kā piesaistīšanas elementus „Cherry adventures” reklāmā.

year	journal	country	edition	language
2021-01-01

https://dspace.lu.lv/dspace/handle/7/56354

PEPhysical Sciences and Engineering
- PE2Fundamental Constituents of Matter
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