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RESEARCH PRODUCT

MANAGEMENT STRATEGIES OF THE ORANGE MOBILE TELECOMMUNICATIONS COMPANY FACING THE ECONOMIC-FINANCIAL CRISIS

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The telecommunications operators have to determine the optimal strategic direction through a careful appreciation of the four main elements of change on the telecommunications market: the technology, the legislation, the clients and the competition. The powerful motivation behind the strategy of growth of every operator already present on a market is a defensive one – the protection of the central market share and the maintenance of the incomes at the current levels. The new competitive environment of the mobile telecommunications needs trained operators to take strategic decisions in uncertain conditions.