6533b85efe1ef96bd12c0563
RESEARCH PRODUCT
The Rise of Social Media in Sport: A Bibliometric Analysis
Samuel López-carrilRómulo Jacobo González-garcíaPaloma Escamilla-fajardoPaloma Escamilla-fajardoVanessa RattenMaría Huertas González-serranosubject
Bibliometric analysisbiologyAthletesbusiness.industry05 social sciencesPublic relationsbiology.organism_classificationManagement of Technology and Innovation0502 economics and business050211 marketingSocial mediaSociologybusiness050212 sport leisure & tourismdescription
Social media has revolutionized the sports industry by changing the way athletes, coaches, clubs, federations, sport companies and other industry actors interact. Although academic interest in the emergence of social media in the context of sports has increased in recent years, these platforms have not been studied from a bibliometric viewpoint. Therefore, this study examined the scientific production of social media in sports using descriptive bibliometric software. The most prolific authors, journals, institutions, number of citations and networks of authorship are identified. From the bibliometric analysis, implications for sport managers and future research directions for social media in sports are stated.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-10-01 | International Journal of Innovation and Technology Management |