6533b85ffe1ef96bd12c0f22

RESEARCH PRODUCT

Franchising in services

Gary AkehurstDomingo Ribeiro

subject

Management of Technology and InnovationStrategy and Management

description

Organisational forms, including franchises, can be studied from two different perspectives. First, a fundamentals-based approach, which attempts to explain why franchises are an efficient form of o...

https://doi.org/10.1080/02642069.2014.905923