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RESEARCH PRODUCT
Franchising in services
Gary AkehurstDomingo Ribeirosubject
Management of Technology and InnovationStrategy and Managementdescription
Organisational forms, including franchises, can be studied from two different perspectives. First, a fundamentals-based approach, which attempts to explain why franchises are an efficient form of o...
year | journal | country | edition | language |
---|---|---|---|---|
2014-07-04 | The Service Industries Journal |