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RESEARCH PRODUCT

Contributions Regarding the Utilization of Neural Networks in SME's Management

Simona Ioana MarinescuMihail Aurel ȚîțU

subject

Structure (mathematical logic)EngineeringKnowledge managementArtificial neural networkbusiness.industryGeneral MedicineStructuringComparative researchArtificial neuronBiological neural networkSmall and medium-sized enterprisesArtificial intelligenceMeaning (existential)business

description

Due to the fact that there isnt a clear definition of the terms neural network" and "neuronal network" [1,2], the current paper aims to establish it by a range of comparative research. With the help of some charts, based on the structure of some SMEs (Small and Medium Enterprises), the parts that define the structure of the neuron will be compared with the general structure of an organization, in order to reproduce the neuron in the structuring level of an organization and give a meaning to the term of "organizational neuron. Sometimes it is necessary to take managerial decisions under uncertainty and / or risk, so any method that gives forecasting information to the manager is welcome [3,4]. It is considered that the use of Artificial Neural Network (ANN) can be constituted (embodiments of many other methods) in an appropriate instrument for taking the correct decisions in the organizational management. As a result, a case on how to use an ANN will be presented, based on certain characteristics of a company. It aims at presenting how a biological neuron will be transposed into an artificial neuron (people or departments within the company) and its reproduction at a structure level of the organization (functions of the nucleus, axon, dendrites, and so on).

https://doi.org/10.4028/www.scientific.net/amm.657.906