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RESEARCH PRODUCT

The Websites of the Contrade

subject

description

This chapter presents and analyses the outgoing and incoming links of the contrade’s websites as a preface to the interpretative analysis of the following two chapters. The analysis suggests that the contrade inhabit , on the World Wide Web , places that create intimacy. This chapter proposes that the contrade appropriate and use new technologies as part of their processes of community building . They attempt to present themselves to various outsiders in a way that, on the surface, is uniform, but which, at a deeper level, is fragmented.