Archaeological tourism: looking for visitor loyalty drivers

6533b860fe1ef96bd12c2ee9

RESEARCH PRODUCT

Archaeological tourism: looking for visitor loyalty drivers

M. Francisca Blasco López Joaquín Aldás Manzano Jesús García-madariaga Nuria Recuero Virto

subject

History Service quality media_common.quotation_subject Visitor pattern 05 social sciences Heritage tourism Archaeology Service experience Tourism Leisure and Hospitality Management 0502 economics and business Loyalty 050211 marketing Business 050212 sport leisure & tourism Tourism Consumer behaviour media_common Valuation (finance)

description

Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for t...

year	journal	country	edition	language
2019-04-16	Journal of Heritage Tourism

https://doi.org/10.1080/1743873x.2019.1602628

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