6533b860fe1ef96bd12c4033

RESEARCH PRODUCT

Crise économique et grande distribution : ressenti des managers et solutions managériales

subject

description

Mass retail, since the postwar boom, has developed a mass distribution suitable for mass production flow. However, with the insecurity and impoverishment of consumers, this business model evolves. Some individuals, disaffiliated, are no longer financially able to get their supplies in major outlets and overall, French have changed their buying behavior. This article aims to analyze, through a qualitative study, how the crisis is perceived by department managers and managerial solutions tracks that could be implemented in a crisis context. The originality of this research lies in the chosen angle, that of department managers' perception since they are in front line to see one of the consequences of the crisis at two levels: impoverishment of part of households and its impact on employees in an HR dimension.