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RESEARCH PRODUCT

Impact de la proximité identitaire « publics-musée d'art » sur la fréquentation des lieux culturels : le cas des musées d’art

subject

description

The value that individuals attach to a cultural object can be explained, among other things, by their identity project of belonging to a group. This thesis proposes new strategic orientations for museums that increase museum attendance, change the relationship of the art museum with the public and attract other individuals.This research allowed the conceptualization of the proximity of the "public-art museum" identity, the confirmation of its dimensions and antecedents, and finally the analysis of the relationship between the "public-art museum" identity proximity and the art museum attendance. Moreover, the development of a "public-art museum" identity proximity scale, offers to broaden the theoretical framework of the identification phenomena and its consequences.Finally, the thesis proposes levers of action to facilitate access to art. It is in the interest of museums to develop a strategy of "public-art museum" identity proximity based on the sharing of common characteristics and affective dimensions oriented towards all categories of public. In particular, the regular audiences would be sensitive to strategies of rapprochement based on the social bond and the sharing of identity characteristics with the museum offer. The occasional visitors feel closer to an art museum when being most often accompanied, and feel positive emotions in these places. And finally, a non-public-oriented strategy should enable the individual to be highly considered by other people in their environment.