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RESEARCH PRODUCT
Strategic agility explanations for managing franchising expansion during economic cycles
Amir ShohamIlan AlonMelih Madanoglusubject
media_common.quotation_subject05 social sciencesGeneral Business Management and AccountingOriginality0502 economics and businessValue (economics)Business cycleEconomics050211 marketingBusiness and International Management050203 business & managementIndustrial organizationmedia_commonPanel datadescription
Purpose This paper aims to demonstrate how franchising firms can manage system expansion by weathering the economic effects of a location (i.e. country-level economic cycles) by shifting their resources. Design/methodology/approach The authors use a comprehensive database of 151 US hybrid franchising organizations, including observations for the years between 2001 and 2008. Data analysis is conducted with count model panel data with a Poisson distribution. Findings The model reveals a curvilinear U-shaped relationship between location (i.e. economic cycles) and franchising expansion. Originality/value This study contributes to competitiveness literature by showing how franchising firms respond to changing local conditions.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-03-20 | Competitiveness Review: An International Business Journal |