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RESEARCH PRODUCT

Business Communication and Social Media: Tendencies, Problems and Future in Latvia

subject

description

Such internet social media as blogs and micro-blogs, social networks, content communities, forums and wikis in Latvia are gaining more popularity among users. It also motivates companies to communicate in this environment. Brands are creating their profiles in social networks, blogging and communicating in forums and publishing video. However, crucial issue here is whether all Latvian companies use social media in their communication pursuant to the specifics of this environment.