6533b86ffe1ef96bd12ccff4
RESEARCH PRODUCT
L'interaction lieu – objet comme conceptualisation de l'expérience vécue : proposition d'un modèle intégrateur
Rémi Mencarellisubject
échelle de mesurephysical environmentalexpérience vécueconsumption valueenvironnement physiquescalevaleur de consommationglobal perceived valuespectacle vivantlived experiencelive showvaleur globale perçue[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administrationdescription
This article proposes to reconsider the concept of lived experience by the consumer which is the object of a normative vision in marketing. Thanks to the concept of value, we seek to improve the conceptualization of the experience by defining it as an interaction place - object. We conduct an empirical analysis on the field of live shows to compare rival modellings of lived experience. The results show the importance of the consumption place as frame of lived experience and confirm an indirect influence of the place on global perceived value. Finally, they allow a validation of differents scales used in this model.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2008-01-01 |