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RESEARCH PRODUCT

Cultural differences in nature park management and visitor experiences in a French-Hungarian comparison

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Cross-cultural investigations in management prevail over those on for-profit organizations, while intercultural studies on protected natural areas is a relatively untapped field of research. This thesis proposes cross-cultural models (adapted from the existing model of Hofstede, along with marketing and management concepts) for the analysis of the park management and visitor experiences at (protected) European natural parks. Among the various methods used, the most relevant were the semi-directed interviews with actors of the park management and the visitor survey, while document analysis and observations also completed our findings. Using our analysis of the park management, stakeholders, physical activities, and visitor experiences, we concluded, that cultural differences influence both the park management and visitor experiences, though, in different ways. While cultural differences were found between the French and Hungarian visitors, their recreational consumption patterns show signs of international/global considerations, whereas the choice of physical activities and demographic characteristics also proved to shape visitor experiences. In turn, operations and directions of park management were confirmed to be affected by cultural differences to a larger extent, while these were also influenced by the geographical characteristics of the natural sites. However, managerial considerations were found to be interrelated with the visitors’ behavior, the legislative background and the geographical features of the area.