6533b870fe1ef96bd12cfb2e
RESEARCH PRODUCT
Main components of the corporative image of cultural organizations
Carmen Pérez CabañeroMaría Ramis Carrascosubject
Design managementKnowledge managementmedia_common.quotation_subjectDescriptive surveySatisfactionlcsh:BusinessCultural fieldCorporate imagelcsh:Social SciencesLoyaltyMarketing cultural0502 economics and business050602 political science & public administrationlcsh:Social sciences (General)General Environmental Sciencemedia_commonbusiness.industry05 social sciencesArtEntidad cultural0506 political sciencelcsh:HOrder (business)Cultural entityImagen corporativaGeneral Earth and Planetary Scienceslcsh:H1-99050211 marketingCultural marketinglcsh:HF5001-6182businessdescription
[EN] In the present research, we carry out an analysis of the corporate image of a cultural organization which aims tohighlight its role in order to design management strategies in the cultural field. We investigate what particular attributes are better assessed by the public and which dimensions compose the corporate image of a cultural organization. Based on the literature review, we made an in-depth interview to the programming manager of a cultural organization and also a descriptive survey on its audience through a structured questionnaire.The results of the analyses show that the corporate image of the cultural organization under study is positive, although someattributescan be improved
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-11-30 |