Izstāde "Expo Beauty" kā mārketinga komunikācijas instruments.

6533b871fe1ef96bd12d09fe

RESEARCH PRODUCT

Izstāde "Expo Beauty" kā mārketinga komunikācijas instruments.

Ilona Kučerenko

subject

Vadībzinātne mārketinga komunikācijas noieta stimulēšana atpazīstamība kvantitatīvā pētniecības metode izstādes

description

Mūsdienās uzņēmumi ar vien vairāk izmanto dažādus mārketinga komunikācijas instrumentus savas darbības attīstībai. Viens no tā veidiem ir noieta stimulēšana, uzņēmumam piedaloties starptautiskos pasākumos, izstādēs. Darbā “Izstāde Expo Beauty kā mārketinga komunikācijas instruments” tiek izpētītas izstādes kā noieta stimulēšanas veids. Praktiskajā daļā darba autors pēta un analizē izstādes Expo Beauty 2016 gan statistiskos rādītājus, gan iegūtos datus no studenta veiktā pētījuma. Pētījuma mērķis ir pamatojoties uz teorētisko aspektu izpēti par noieta stimulēšanu un izstādes būtību uzņēmumu mārketinga darbībā, izpētīt izstādes Expo Beauty atpazīstamību un apmeklētību Latvijā, kā arī sniegt priekšlikumus izstādes tēla uzlabošanai un apmeklētības paaugstināšanai. Studenta pētījumā tiek izmantota kvantitatīvā pētījumu metode – aptauja. Darbā ir iekļautas trīs aptauju rezultātu analīzes un interpretācijas: izstādes dalībnieku, izstādes apmeklētāju un Latvijas iedzīvotāju. Pētījuma rezultāti ir atspoguļoti 4.sadaļā. Darbā ir iekļautas trīs sadaļas, ievads, secinājumi, priekšlikumi un pielikumi. Darbs sastāv no 83 lappusēm, kurā ir ietvertas 4 tabulas un 22 attēli. Pētījumam tiek izmantoti 44 avoti.

year	journal	country	edition	language
2016-01-01

https://dspace.lu.lv/dspace/handle/7/31939

PEPhysical Sciences and Engineering
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  - PE2_2 Phenomenology of fundamental interactions
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  - PE2_6Nuclear, hadron and heavy ion physics
  - PE2_8Gas and plasma physics
  - PE2_5Classical and quantum physics of gravitational interactions
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  - LS3_17Theoretical modelling in cellular, developmental and regenerative biology
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SHSocial Sciences and Humanities
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