Populārās kultūras elementu izmantojums reklāmās: televīzijas reklāmu analīze ASV futbola kausa "Super Bowl" starplaikos (2004–2013)

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RESEARCH PRODUCT

Populārās kultūras elementu izmantojums reklāmās: televīzijas reklāmu analīze ASV futbola kausa "Super Bowl" starplaikos (2004–2013)

subject

Komunikācijas zinātne

description

Bakalaura darba tēma ir “Populārās kultūras elementu izmantojums reklāmās: televīzijas reklāmu analīze ASV futbola kausa “Super Bowl” starplaikos (2004-2013)”. Darbs strukturēts 3 daļās – teorijas, metodoloģijas un empīrijas. Teorētiskajā daļā apskatīta populārās kultūras jēdziena izpratne, sporta nozīme populārajā kultūrā, kā arī televīzijas reklāmu īpatnības. Super Bowl starplaiku televīzijas reklāmas analizētas ar kvantitatīvās kontentanalīzes palīdzību, un, balstoties uz tajā gūtajiem rezultātiem, veikta vizuālo metaforu analīze. Darbā veiktas arī trīs daļēji strukturētās intervijas. Darba nobeigumā secināts, kāda bijusi Super Bowl starplaiku televīzijas reklāmu attīstība 10 gadu periodā un kādi populārās kultūras elementi tajās izmantoti.

year	journal	country	edition	language
2013-01-01

https://dspace.lu.lv/dspace/handle/7/16702

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