6533b871fe1ef96bd12d18c4

RESEARCH PRODUCT

THE SURVIVAL OF DIFFERENTIATED PRODUCTS: AN APPLICATION TO THE UK AUTOMOBILE MARKET, 1971-2002*

James T. WalkerFrancisco Requena-silvente

subject

Competition (economics)Economics and EconometricsMarket structureProduct innovationAutomobile marketEconomicsProduct differentiationProduct characteristicsIndustrial organization

description

We investigate how competition affected the survival of products in the UK automobile market between 1971 and 2002. We find, after using a host of controls to account for product characteristics and changes in market structure, that (i) within and between firm spatial competition significantly reduces the life of a model, (ii) initial product differentiation and variant proliferation obviate competition, and (iii) product innovation significantly extends model survival.

https://doi.org/10.1111/j.1467-9957.2009.02098.x