6533b872fe1ef96bd12d43bd

RESEARCH PRODUCT

The process of forming a mobile media habit: results of a longitudinal study in a real-world setting

Teresa K. NaabAnna Schnauber-stockmann

subject

Longitudinal studySocial PsychologyProcess (engineering)Communicationmedia_common.quotation_subject05 social sciences050801 communication & media studies050109 social psychology0508 media and communicationsMobile mediaddc:3000501 psychology and cognitive sciencesHabitPsychologyApplied PsychologyElaborationmedia_commonCognitive psychology

description

Media habits are central constructs in audience research. Yet, little is known about the formation of (media) habits. Based on theoretical elaboration and the results of a longitudinal study on the...

10.1080/15213269.2018.1513850