6533b872fe1ef96bd12d43bd
RESEARCH PRODUCT
The process of forming a mobile media habit: results of a longitudinal study in a real-world setting
Teresa K. NaabAnna Schnauber-stockmannsubject
Longitudinal studySocial PsychologyProcess (engineering)Communicationmedia_common.quotation_subject05 social sciences050801 communication & media studies050109 social psychology0508 media and communicationsMobile mediaddc:3000501 psychology and cognitive sciencesHabitPsychologyApplied PsychologyElaborationmedia_commonCognitive psychologydescription
Media habits are central constructs in audience research. Yet, little is known about the formation of (media) habits. Based on theoretical elaboration and the results of a longitudinal study on the...
year | journal | country | edition | language |
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2018-09-10 |