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RESEARCH PRODUCT

Communication in the Process of Elaborating Strategies on Company Development

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The development of any industrial company is based on the existence of a strategy of sustainable development, based on an appropriate communication. A theory of communication has been developed, which has led to the occurrence of a specific form of communication, namely the managerial communication. As such, this chapter deals with the study of the communication process and the importance of this process in the industrial companies' development processes. There are several models regarding the analyses of strategies in the industrial companies' portfolios. In this context, several Romanian industry development strategies have been identified in the transition period, such as: strategy of restructuring, strategy of development, global strategy, etc. The chapter discusses both the strategy of industrial companies' development under the current conditions in Romania and the identification of an appropriate portfolio of Romanian industrial companies' strategies.