Latvijas alus ražošanas nozares uzņēmumu attīstības tendences tirgus samazināšanās apstākļos

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RESEARCH PRODUCT

Latvijas alus ražošanas nozares uzņēmumu attīstības tendences tirgus samazināšanās apstākļos

subject

Vadībzinātne vidējās kvalitātes alus lielais alus ražotājs mazais alus ražotājs zemākās kvalitātes alus augstākās kvalitātes alus

description

Bakalaura darbā analizēta aktuālā situācija Latvijas alus ražošanas tirgū un prognozes par attīstību nākamo gadu laikā. Alus tirgu Latvijā būtiski ietekmē tādi ārējie faktori kā demogrāfiskā situācija un patērētāju maksātspēja. Pie tam atbilstoši pēdējo gadu tendencēm demogrāfiskā situācija turpina pasliktināties, bet patērētāju maksātspēja lai arī nedaudz, bet pieaug. Tas rada situāciju, ka notiek pakāpeniska alus tirgus pārdale, samazinoties zemākās kvalitātes alus patēriņam un palielinoties vidējās un augstākās kvalitātes alus patēriņam Latvijas alus tirgū. Līdz ar to nozīmīga loma katra uzņēmuma sekmīgā darbībā ir uzņēmuma vadības pieņemtajiem lēmumiem par uzņēmuma virzības stratēģiju un tai atbilstošiem līdzekļu ieguldījumiem. Bakalaura darbā detalizētāk apskatīta pēdējo gadu sekmīgāko alu ražojošo uzņēmumu darbība – “AS Cēsu alus” lielo alus ražotāju grupā un “ SIA Valmiermuižas alus” mazo alus ražotāju grupā.

year	journal	country	edition	language
2016-01-01

https://dspace.lu.lv/dspace/handle/7/31812

PEPhysical Sciences and Engineering
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SHSocial Sciences and Humanities
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