Pharmaceutical Marketing - Time for Change

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RESEARCH PRODUCT

Pharmaceutical Marketing - Time for Change

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This paper reviews current marketing practices in the pharmaceutical sector, and their impact on consumer and doctor behaviour. It identifies negative impacts which include misleading advertising, disease mongering and escalating costs. It argues the need to move from industry self-regulation to an independently monitored code of practice for pharmaceutical marketing.

year	journal	country	edition	language
2004-01-01

http://urn.fi/URN:NBN:fi:jyu-201010042872

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