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Effekten av ulike reklamebudskap på konsumentens merkeholdning og kjøpsintensjoner
2015
Masteroppgave økonomi og administrasjon- Universitetet i Agder, 2015 (Konfidensiell til/confidential until 01.07.2020)
Factors Influencing Social Media Marketing In Different Culture Context.
2014
Masteroppgave økonomi og administrasjon- Universitetet i Agder, 2014 Social media has gained precedence in today‟s business environment, and consumers themselves are more receptive to this marketing media. This study aims to identify the factors affecting users‟ attitudes towards social media marketing. From the literature review, a conceptual model was proposed, and five hypotheses were developed. The model studies the effect of several independent variables on attitude towards social media marketing. A questionnaire was completed by students from Norway and Saudi Arabia. Descriptive statistics, t -test, factor analysis, and regression analysis were used for data analysis. We found that th…
Managerial compensation, ownership structure and profitability in Norwegian hydroelectric energy companies : N/A
2009
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2009 Today, the Norwegian energy sector is significantly dominated by public ownership, both directly and indirectly, and the sector has turned out to be very profitable compared to other sectors. This master thesis starts by introducing some concepts of corporate governance and the agency theory which will be the theoretical basis. The study attempts to determine the relationship between the level of fixed pay and profitability, and ownership structure and profitability of Norwegian hydroelectric energy companies. According to a tremendous amount of research conducted on these relationships in other industries and sectors, t…
Blurring observed as an inter-firm communicative phenomenon in purchaser-buyer relationships
2010
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2010 We started out this master thesis for developing a greater foundation and knowledge for later quantitative studies of the phenomenon of blurring in inter-firm communication. We performed 8 in depth interviews with different candidates from different business regions in Norway. We tried to draw on findings through literature studies combined with findings from interviews to establish a better understanding of how and if blurring appear as a common phenomenon in business to business relations. First of all we found that blurring actually is observable in real life. We found implications about blurring with regards to being…
An ethical perspective on problems multinational companies in the apparel industry face, when outsourcing their production to developing countries wi…
2014
Masteroppgave økonomi og administrasjon- Universitetet i Agder, 2014 This thesis addresses the ethical problems multinational companies in the apparel industry face, when outsourcing their production to developing countries with inadequate institutions. I will use a case study of Bangladesh, to reveal the actions of Primark, Kappahl and the Benetton Group. These companies will be evaluated in light of three main schools of ethics; Virtue ethics, consequentialism, and deontology. I will show how companies have been dealing with ethical problems, and I will in relation to the ethical schools find out how these problems should be dealt with. The thesis shows that problems in the apparel indust…
Small and medium-size firms: government support, local strenght and export performance : experiences from Bangladeshi manufacturing firms
2012
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2012 This study focuses on the role of Government and the Firm in accelerating Firm’s export performance in Bangladesh. The role of government has been discussed on the basis of both Government Export Assistance and Government Export Barriers. On the other hand the role of firm has been followed by the Firm’s internal strength in the form for firm’s export experience, managers’ experience, skilled labor and market share and Firm’s Export marketing strategy. The motto of this study is to find out the affecting role of both Government and Firm to ensure profitable export performance in the case of Bangladeshi manufacturing firm…
Kjøpesenterlokalisering : hva påvirker omsetningen til et kjøpesenter?
2011
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2011 Denne masteroppgaven omhandler det norske kjøpesentermarkedet med vekt på kjøpesenterutviklingen på Sørlandet. Formålet med undersøkelsen består i å analysere hvilke faktorer som påvirker kjøpesenteromsetningen. I henhold til tidligere forskning påvirkes omsetningen til et kjøpesenter av en rekke forskjellige faktorer. Disse faktorene kan deles inn i geografiske og ikke-geografiske faktorer. Denne oppgaven konsentrerer seg om de geografiske faktorene som relaterer seg til kjøpesenterets marked, beliggenhet og bygning. Datagrunnlaget for undersøkelsen baserer seg hovedsakelig på sekundærdata fra Senterboken 2011, Andhøys …
A study of the PIMS Cost Management Module
2015
Masteroppgave økonomi og administrasjon- Universitetet i Agder, 2015 Working with cost management in complex projects in today’s society is a comprehensive task. The need for supporting tools is therefore increasing, where specific tools like Project Management Information Systems (PMIS) are becoming more necessary in order to manage projects more efficiently. This thesis aims to investigate the effects of utilizing a PMIS called Project Information Management System (PIMS), and search for how the systems Cost Management Module (CMM) could contribute in the cost management processes in complex projects. Based on this, the research question was: What are the effects of utilizing the PIMS Cos…
Fra eventyr til aske : en strategisk analyse av Norges største båtprodusent
2010
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2010
Examining the environmental performance of first tier suppliers in the oil and gas supply chain industry
2012
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2012 The increasing interest in environmental sustainability and supply chain performance is creating a pressure on firms to pay more attention to their environmental footprints. This pressure is felt more in high polluting industries; therefore, these companies tend to pass these pressures to their suppliers. Thus, environmental performance of supply chains has become an extension of the individual firms’ performance and a reflection of their environmental commitment to the natural environment. The objective of this Master Thesis is to examine the environmental performance of upstream companies in the oil and gas supply chai…