Search results for " Association"

Prediction of User-Brand Associations Based on Sentiment Analysis

2023

Finding the right users to be chosen as targets for advertising campaigns is not a trivial task, and it may allow important commercial advantages. A novel approach is presented here for the recommendation of new possible consumers to brands interested in distributing advertising campaigns, ranked according to the “compatibility” between users and brands. A database containing both descriptions associated with different brands, and textual information about users' opinions on different topics, is required in input. Then, sentiment analysis techniques are applied to measure to what extent the users match with the brands, based on the texts associated with their opinions. The approach has been…

Combined Use of Structure Analysis, Studies of Molecular Association in Solution, and Molecular Modelling to Understand the Different Propensities of…

2021

The arrangement of hydroxyl groups in the benzene ring has a significant effect on the propensity of dihydroxybenzoic acids (diOHBAs) to form different solid phases when crystallized from solution. All six diOHBAs were categorized into distinctive groups according to the solid phases obtained when crystallized from selected solvents. A combined study using crystal structure and molecule electrostatic potential surface analysis, as well as an exploration of molecular association in solution using spectroscopic methods and molecular dynamics simulations were used to determine the possible mechanism of how the location of the phenolic hydroxyl groups affect the diversity of solid phases formed…

Models and methods for space and space-time interactions in complex point processes with applications on earthquakes

Brand social representations: strategic perspectives for a fitness club

2009

International audience; The aim of this study was to identify an accurate tool to enable fitness club managers to discover those opinions or stereotypes which represent obstacles to joining their organisations. Starting with brand image, the analysis then considered social representations as relevant constructs for apprehending these opinions or prejudices. The use of a word association task and the model of basic cognitive schemes (Rouquette, 1990; 1994) provided access to the salient elements of the social representations of a particular sport brand and the way they are structured. The procedure combining these two stages represented a diagnostic tool for identifying the attractive and un…

Szkoły stowarzyszeniowe w perspektywie lokalnej polityki oświatowej gmin

2019

Fundamentalnym osiągnięciem decentralizacyjnej polityki państwa w latach 90. XX w. był powrót oświaty do wymiaru lokalnego. Gminy przejęły odpowiedzialność za zakładanie, likwidowanie i przekształcanie szkół na swoim terenie. Jest to najważniejsze ich zadanie w kreowaniu lokalnej polityki oświatowej. Uwarunkowania demograficzne ostatnich lat, niż demograficzny, spadek liczby uczniów w szkołach oraz wzrastające koszty utrzymania placówek oświatowych to główne determinanty przekazywania przez gminy szkół lokalnym stowarzyszeniom

Does innovativeness reduce startup survival rates?

2015

There are two competing hypotheses explaining how innovativeness influences the survival of startups: On the one hand, innovativeness is argued to foster survival-enhancing attributes (e.g., market power and cost efficiency) and capabilities (e.g., absorptive capacity). On the other hand, an innovative startup faces (and bears the associated risks of) liabilities of newness and smallness that exceed those of its non-innovative counterparts. The available empirical literature addressing this theoretical tension mostly supports the former hypothesis; we suggest that this finding is, in part, driven by the common practice of employing an ex post measure that already embodies a degree of succes…

University Autonomy, Agenda Setting and the Construction of Agency : the case of the European University Association in the European Higher Education…

2014

This article analyses the ways in which a policy actor constructs its agency through the production of knowledge. Taking the example of the concept of ‘autonomy’ as constructed in the discourse of the European University Association (EUA), the article draws on the theory of discursive framing and agenda setting, as well as on Meyer and Jepperson's heuristic of agentic actors, to show how the practice of knowledge production can shape the European higher education policy. The article offers a contribution to the debate aiming to develop a more critical perspective on the development of the European Higher Education Area, which sees the process as constituted through the activities of, and t…

Гeoпoлiтичнi дeтeрмiнaнти єврoiнтeгрaцiйнoї пoлiтики Рecпyблiки Мoлдoвa

2015

Self-reported reflective functioning mediates the association between attachment insecurity and well-being among psychotherapists.

2020

Objective: Subjective well-being is a crucial variable for mental health practitioners. This study examines the influence of therapists’ attachment dimensions and self-reported reflective functioning on their perceived well-being. Further, it examines if reflective functioning mediates the association between attachment insecurity and well-being. Method: A total of 416 experienced psychotherapists were enrolled in this cross-sectional study, and completed self-report measures of attachment insecurity, reflective functioning, and well-being. We tested the hypothesized mediation model with path analysis that examined indirect effects. Results: Both attachment anxiety and avoidance dimensions …

The Need to Approach the Management of the Tourist Destination by the Central and Local Public Authorities in Romania

2017

Abstract In the medium and long term, priorities in the development of tourism aim to develop a complex tourist offer, making the most of the natural and anthropogenic resources existing in connection with the preservation of the environment and the heritage. On the long run, it will contribute to raising the living standards of the population, especially social categories with lower chances of reintegration into the labour market (people made redundant in industry, elderly people etc.). Implementation of the strategy at regional level must be achieved through an active partnership between Romanian public authorities, economic agents and private investors, with the involvement of the federa…