Search results for " Bran"
showing 10 items of 362 documents
Country branding in export promotion : case Food From Finland
2017
Globalisaation myötä mielikuvat eri maista vaikuttavat kasvavassa määrin kuluttajien jokapäiväisiin valintoihin ympäri maailmaa. Edistääkseen positiivista mielikuvaa, useat maat tekevät maabrändityötä, joka ulottuu matkailumarkkinoinnista vienninedistämiseen ja ulkomaisten investointien houkuttelemiseen. Tämän tutkimuksen tavoitteina oli valottaa suomalaisten elintarvikeviejien suhdetta kotimaansa maabrändiin sekä tarkastella vientiyritysten ja vienninedistämistoimien roolia maabrändin kehittämistyössä. Tutkimuksen kohteena on Finpron elintarviketeollisuuden vienninedistämisohjelma Food From Finland ja tutkimuksen empiirinen aineisto koostuu kahdeksasta laadullisesta yrityshaastattelusta. T…
Social Media Marketing Efforts of Luxury Brands on Instagram
2019
Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence. In this framework, Instagram has become a popular social media platform for luxury fashion brands. This paper explores the area of luxury fashion brands on Instagram by focusing on key practices that should be implemented in a social media marketing strategy. The main objectives of this study are: (1) the present the concept of luxury brands, (2) to examine the social media marketing of luxury brands aimed at driving consumer engagement, (3) to a…
The intimate relationship between food and place branding: a cultural semiotic approach
2022
Over the past ten years, food and places have been at the epicenter of sophisticated branding strategies. On the one hand, there has been enormous growth in the number and complexity of branding devices such as ‘geographical indications’ (GIs) that aim to establish cultural associations between local food products and places of origin. On the other hand, cities, regions, and states use cuisine, ingredients, and traditional dishes in destination marketing strategies to introduce food identity as a distinctive element in the brand image of a place. These processes have been extensively studied by place branding researchers, inasmuch as by social and human scientists at large, while highlighti…
Uso di estratti antiossidanti di crusca di grano duro per ottenere una nuova pasta funzionale con l’approccio di arricchimento “da grano a grano”
2017
La crescente attenzione dei consumatori per gli alimenti funzionali ha stimolato le ricerche su nuovi tipi di pasta ottenuti con ingredienti in grado di migliorarne l’attività antiossidante, il profilo amminoacidico o il contenuto di acidi grassi polinsaturi e fibre, con risultati, però, non sempre soddisfacenti a causa di alterazioni delle proprietà tecnologiche e sensoriali della pasta (consistenza, tenuta alla cottura, odori e sapori inusuali). La crusca di grano duro contiene numerosi composti bioattivi, tra cui fenoli, carotenoidi e tococromanoli, che possono essere estratti con tecnologie green e reintegrati nell’impasto per ottenere prodotti con caratteristiche simili alla pasta trad…
Observation of the rare B(s)(0) + decay from the combined analysis of CMS and LHCb data.
2015
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported licence.-- et al.
THE GLOCAL STRATEGY OF GLOBAL BRANDS
2010
A few years ago, globalization was the new paradigm in international business, however from a branding perspective it has lost its initial efficiency giving the fact that consumers do not seem to feel a connection anymore with the standardized products of global corporations, catered to them in mass marketing communication programs. With their centralized decision making, most companies simply stopped having a connection with the new global marketplace and neglected its emergence. Hence, the influence of local characteristics arose, and with that a new term that encapsulates the global and the local – glocal. “Glocalization” encourages companies to “think global, act local”, and they could …
MESURE DE LA PERFORMANCE GLOBALE DES AGENCES BANCAIRES : UNE APPLICATION DE LA MÉTHODE DEA
2005
In a DEA framework, the global performance of bank branches is measured and decomposed in technical efficiency and price efficiency.
Employer Brand Role in HR Recruitment and Selection
2015
Abstract This paper’s research focuses on employer brand (EB) development as a solution for public sector organizations to attract the young specialists of Latvia. The author uses monographic research method, selection, comparison, induction and statistical data interpretation to explore the situation and potential outcomes of the proposed approach to Human Resource Recruitment and Selection. The research results show that public organizations in Latvia still need to improve their positioning on labour market and work harder on their EB.