Search results for " Bran"

A note on coverings with special fibres and monodromy group $ S_{d}$

2012

We consider branched coverings of degree over with monodromy group , points of simple branching, special points and fixed branching data at the special points, where is a smooth connected complex projective curve of genus , and , are integers with . We prove that the corresponding Hurwitz spaces are irreducible if .

Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing

2017

Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent years. In this study context, this work analyses innovation in retail experiences from two aspects—marketing innovation and technological innovation—to understand the role it exercises in satisfaction and subsequent recommendation. For that purpose, our objective is to investigate the direct and indirect influence of marketing and technological innovation on satisfaction and word of mouth through three core constructs: store image, consumer value, and …

Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework

2013

The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context. Among the different approaches under the umbrella of viable systems we chose the VSA because of its emphasis on the analysis of the systemic external relations with th…

What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective

2013

Today's multichannel, multimedia marketing environment presents a new layer of challenges. New demands from potential television viewers translate directly into the need of the creation and development of effective marketing strategies for the television (TV) market. This study proposes and validates a research model that analyzes an individual's TV show consumption by testing the impact of brand image and celebrity credibility. Based on the theoretical discussion, hypotheses were derived and tested with structural equation modeling on a basis of 306 consumers. Generally, the article provides evidence that brand image is the driving force in the explanation of a viewer's motivation to consu…

Examining the Performance of Brand-Extended Thematic-Content : The Divergent Impact of Avid- and Skim-Reader Groups

2017

Today, the reading online content is a daily habit for many users. In an online environment, users encounter brands, who hope to attract visitors to their online spheres of influence through brand-extended thematic-content. The purpose of this study is to investigate this phenomenon and assess its impact on both the readers of the content and the brands. To do this, we use structural equation modeling to analyze data from two groups, skim readers and avid readers, who vary in terms of the behaviors they invest in the reading of brand-extended thematic-content. The findings reveal that brand-extended thematic-content affects divergently on the brand attitude formation of these two groups. Sp…

Corporate Attributes and Associations

2013

URBAN IMAGE | From logo to brand

2018

Corporate image has arised in the last Century as a strategy to assume visual identity and a great power of attraction. By using that strategy, corporations have become a sort of “economic divinity” able to seduce and move the mass of consumers. The aim of the article is to describe how to apply the strategy of corporate image on a pavilion, designed by some students of Hong Kong and Palermo, in order to make it visually relevant and to highlight its strong points, which are connected to light and water. In this perspective, some important cases in the history of design have been anylised with punctual examples, starting from the beginning of Twenty Century to come to todays situation, in w…

Un cubista del concetto

2018

Il design non si risolve più nell’oggetto “perfetto”, “assoluto”, fatto per durare nel tempo, tecnologicamente avanzato ed esteticamente pregno, com’è stato per gran parte del Novecento. Oggi, il principio commercialmente irrinunciabile dell’obsolescenza programmata dei prodotti impone che le cose debbano durare poco, il meno possibile, per essere più velocemente vendute e comprate. Il design dunque – la qualità progettata – si riduce a qualcosa di programmaticamente effimero: piccole cose pensate per durare poco, gadget. “La sigaretta è il prototipo perfetto di un piacere perfetto. È squisita e lascia insoddisfatti”, diceva Oscar Wilde. E proprio come la sigaretta, questi piccoli oggetti –…

La città che comunica

2005

Corporate image is a crucial aspect of public utility communications. Strictly speaking, it involves the image (or identity) of a company insofar as the English word, corporation, corresponds to “company” in Italian. However, in general, its semantic meaning can be used for different agencies, political parties, town councils or cultural assets. Since this issue of the magazine focuses entirely on public utility communications, we can further discuss the meaning of corporate image by considering the Irish town of Cork – the 2005 European Capital of the Culture – as an agency that promotes its cultural identity by using a series of communication strategies.

Marketing Sri Lanka as an International Tourist Destination

2007

Masteroppgave i økonomi og administrasjon 2007 - Høgskolen i Agder, Kristiansand Within the last two decades Sri Lanka’s tourism industry has grown dramatically as one of the main foreign exchange earners and employment provider. Since Sri Lanka depends enormously on tourism for its growth and development, this paper provides an analysis of marketing efforts within the tourism industry in Sri Lanka for foreign tourists. In compliance with this trend, the purpose of this thesis and research is to review Sri Lanka as an international tourist destination and its current marketing activities in the tourism trade, to investigate the proper use of marketing efforts, and to suggest guidelines for …