Search results for " Competitive advantage"

APPLYING SUSTAINABLE MARKETING STRATEGIES – THE KEY TO OBTAINING COMPETITIVE ADVANTAGES ON THE INDUSTRIAL PRODUCTS MARKET

2014

The crux of any marketing strategy is to give business an advantage in a competitive market. The success of implementing a strategy is measured in economic terms by: sales volume, market share, profits, listed stock prices etc. In general, managers attach too much importance to obtaining short-term profit and ignore or disregard the profit made by the company in the long run. If for a company the only objective is to achieve economic success in the short term, then the interest in the direction of sustainable development is not the subject of the discussion. The studies published in various economy publications, the media debates, the actions undertaken by different NGOs frequently bring to…