Search results for " Criticism"
showing 10 items of 415 documents
Aspects of anthropomorphism in food advertising
2019
Abstract The article outlines the evolution of anthropomorphism, from the prehistoric phase in the contemporary one, along with related concepts such as animism and personification. A number of food brands now use this metaphorical language to influence consumers behavior. Anthropomorphic archetype becomes thus the stereotype of communication strategies and the environment in which messages propagate is governed by the paradigm of corporeality. The rhetoric of many advertising campaigns “sex exploits” successfully the cliché of carnal seduction, namely to arouse gastronomic appetite by the erotic appetite.
From the advertising campaign to the election campaign - online evolution
2019
Abstract The present study looks at how to structure an election or commercial advertising campaign in the online environment, the strategy it must follow in promoting it, without neglecting: the large or small frequency of interventions on social networks, the type of message, the target audience and the effects sought. All these stages are found in both business and online policy. In the election campaign, the most important goal is how we can turn into voices the likes received on the social network media. During the commercial advertising campaigns, the main goal is to achieve profit by strengthening the image of the brand. The success or failure of a campaign depends, to an overwhelmin…
“Man as Literature. Recurring Memories”
2020
Abstract In the reading cultural openness, the human effort is the key to a de-construction that opens the source of knowledge. Can we only build libraries? Do we only read the book or also the author? The line of the book’s culture runs parallel to daily life or breaks the rhythm or tense knowledge. How do we build man-literature? Is knowledge an Oath in Gandhi’s meaning, a Covenant with a memory? And how does the dimension of human dignity evolve from reading into knowledge? We have no answer. However, we have a description of the interrogation process.
“The archetype of the pathetic man, between objectivation and objectification”
2020
Abstract The study follows the archetype - prototype - stereotype path in the evolution of the plastic model, in order to capture the organic connection between these notions specific to iconic language. The chronology is reversed to capture a contemporary stereotype of advertising images, as a result of an apparent form of expression of female emancipation: the erotic objectification of man. Far from being just „trendy”, the visual motif has a whole history that deserves to be pointed out as the different approaches always reflect the spirit of that era.
The Bread of God: religious and symbolic aspects of bakery
2019
Abstract The present conference discusses the symbolic meaning of bread in the religious mentality of the Ancient Near East. We will find that bread, besides being a food necessary for its existence, also represented a cultural archetype that summed up and assumed in itself either different divinities of Oriental civilizations, or had a ritual-sacrificial character, in order to facilitate man rather immortality.
Doxography as cultural posology
2019
Abstract The current review analyzes the last editorial issuance of Professor Gabriel Hasmaţuchi. Dedicated with much accent on cultural phenomenology, the author proposes interpretations that develop a binary, alike, contradictory, concurrent, complementary or congruent character. The work has the smell of ancient doxographies being a truly protreptic one, as well as a treaty of cultural posology.
Adriana Bittel: Meta and intertextual accents of writing
2019
Abstract This essay proposed to analyze the profile of Adriana Bittel’s writing with deep meta and intertextual accents. In a transgressive and textual framework of the 80’s generation prose, the work presents a new way of approaching the narrative by intentionally disposing all its mechanisms of conception, in a context in which the fiction self-comments and brings the reader with all the tools and components of “textual engineering”.
A first monograph synthesis on Pavel Chihaia
2019
Abstract Despite of some whiffs of degradation that we breathe every day, we rejoice, sometimes feeling the scent of the air filled with cultural facts that deserve our consideration. Such success belongs to the writer and Professor Ovidiu Pecican, who wrote a paper on a genuine scholar Pavel Chihaia (1922-2019), an intellectual noteworthy not only for his research, but also an author of a praiseworthy moral character.
Memory, Fiction and Reality in Antonio Muñoz Molina’s Novels
2019
Abstract Often compared to Jorge Luis Borges or even to William Faulkner for the intricate and symbolic structure of his work, the Spanish writer Antonio Muñoz Molina always tried to evaluate within his novels the complex relationship between reality and fiction. The Spanish Rider (1991), one of his most exquisite creations also deals with the significance of memory as far as his protagonist’s evolution and decisions are concerned. Above all these, the novelist analyzes the influence of history on common people’s life and underlines the necessary balance that has to be established between the historical great events and everyday’s choices. His next novel, Full Moon (1997) uses the same aest…
The Online Image of the Romanian Gendarmerie after the Diaspora Protest on August 10, 2018: Crisis Communication Strategies
2019
Abstract In this study we conducted a research on the Facebook page of the Romanian Gendarmerie, to understand the magnitude of the effects of the crisis this institution is facing after the Diaspora Protest ended in violence. We monitored the posts from August 10 to December 31, 2018 and analyzed the most relevant 50 comments from each post, in order to determine their character: positive, negative or neutral. In conducting this study, we started from the hypothesis that this event has affected the image of the Romanian Gendarmerie in the long time, and the crisis communication strategies used by the representatives of this institution have made a significant contribution to postponing the…