Search results for " Destination Management"

showing 10 items of 11 documents

La governance dei distretti turistici in ottica di Destination Management

2014

Distretti turistici governance reti d'imprese Destination Management OrganizationSettore SECS-P/07 - Economia Aziendale
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Recreational Boating as a Key Asset for Destination Management in Sardinia Island,

2012

NAUTICAL TOURISM DESTINATION MANAGEMENT
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Imprese e reti per lo sviluppo imprenditoriale del territorio

2012

Reti di imprese destination managementSettore SECS-P/07 - Economia Aziendale
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The promotion of a tourist destination by its sensorial perspective definition

2016

In the last years there has been a special attention towards sensory marketing and experiential economy (Hulten, Broweus & Dijk, 2009). Some related contributions (Kim, Ritchie & Tung, 2010; Volo, 2010) in tourism have payed attention to a possible service customization in terms of sensorial stimuli that can be effective for the customers (Scott, Laws & Boksberger, 2010). The literature has recently emphasized the importance of the senses through which to perceive and know an area for a more complete tourist experience (Cherifi, 2015; Liu, Wang, Liu & Deng, 2005). Considering that the brand of a tourist destination expresses its identity and it should represent the synthesis of its promotio…

Sensorial tourist experience tourist communication brand strategy destination management sensory marketingSettore SECS-P/07 - Economia Aziendale
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Arte, Bellezza e Progettazione della fruizione turistica. Spunti di riflessione a partire da Palermo capitale italiana della cultura 2018

2020

La fruizione turistico-culturale di una città d'arte in ottica relazionale. Come conseguire rispetto ad altre destinazioni un vantaggio competitivo culturale sostenibile a partire da una progettazione partecipata.

Settore SECS-P/07 - Economia AziendaleProgettazione offerta culturale destination management gestione partecipataSettore SECS-P/08 - Economia E Gestione Delle Imprese
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The promotion of a tourist destination through the definition of the "concept" in a sensorial perspective

2016

According to Anholt, the brand of a tourist destination expresses and sustains its identity; it should depict the main characteristics of the territory and its contents and for this reason it should represent the synthesis, the result rather than the starting point of its promotion. At the operational level there is a widespread tendency of the policy makers to develop the brand strategy of a destination by launching advertising campaigns that enlighten the territorial attractors, aiming to stress the tourist appeal of some geographical areas. In this case the main strategic efforts are usually oriented to develop and support a “comparative" advantage rather than a “competitive” one. An inn…

Settore SECS-P/07 - Economia AziendaleSensorial tourist experience brand strategy communication tourist destination management
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Travelling with disability, welcoming disability. Destination management for accessible tourism

2010

Settore SPS/08 - Sociologia Dei Processi Culturali E Comunicatividisability accessible tourism integrated relational tourism destination management Italy
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Density-based Algorithm and Network Analysis for GPS Data

2019

La diffusione dei sistemi di localizzazione GPS offre numerose opportunita per la raccolta di dati di movimento. I dati GPS presentano diversi elementi di complessita derivanti anche dall’elevato dettaglio temporale e territoriale. Numerosi sono gli aspetti che possono essere presi in esame per tale tipologia di dati. Il presente studio propone un approccio statistico basato sull’identificazione dei punti di attrazione e sullo studio dei network. In particolare, viene proposto un algoritmo di identificazione di cluster, sulla base della densita di punti, che vengono sintetizzati in un network che riassume il comportamento individuale. In un secondo step, i movimenti complessivi sono aggrega…

Spatial-Temporal Data Cluster-Based Method Tourists’ Behaviors Destination ManagementSettore SECS-S/05 - Statistica SocialeSettore SECS-S/01 - Statistica
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Identification of points of attraction and network analysis for GPS tracking data

2019

Global positional system data provide accurate information on units’ movements from both the temporal and the spatial perspective. Several aspects of these movements can be analyzed according to the aim of interest. In this study, we focus on statistical methods for the identification of points of interest and for the analysis of the network of movements for GPS data. A density-based cluster algorithm is applied to summarize the vast amount of information and to find the most relevant points of attraction. A directed network synthesizes the individual unit’s path by using the latter information. Finally, we aggregate the units’ paths in a weighted directed network which is studied through n…

Spatial-Temporal Data Cluster-Based Method Tourists’ Behaviors Destination ManagementSettore SECS-S/05 - Statistica SocialeSettore SECS-S/01 - Statistica
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La nautica da diporto come risorsa del Destination Management per lo sviluppo turistico della Sardegna e della Sicilia

2012

Turismo nautico Destination Management
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